+45 2727 2121 agency@rebelpenguin.dk

Our business model is to Plan, Build & Drive marketing machines on behalf of our clients.

This means:

1. Together with our client, we agree on the marketing Plan.

2. We then Build the marketing platform according to our clients’ strategic plan.

3. We Drive activity, traffic, leads, conversions and data insights in order to reach the agreed strategic goals and Key Performance Indicators as well as optimising the ROI for our clients.

1. Lead generation and acquisition

  • A-Z campaign development
  • Online/Offline integration
  • PPC / SEM
  • Organic / SEO
  • Social Media
  • Affiliation
  • Permission based consumer engagement

2. Business intelligence

  • Data collection & structuring
  • Insights & analysis
  • Dashboards, visualizations & reporting
  • Conversion Rate Optimisation (CRO)
  • User Experience (UX)

3. Smart tech & development

  • Web development – frontend & backend
  • Creative and graphic design
  • AI & machine learning
  • Market intelligence & execution tools
  • Proprietary technology

We have built a team that can:


  1. Be client centric and holistic
  2. Understand client strategies and KPI’s, and help our clients achieve them
  3. Focus on client ROI optimisation
  4. Create data insights, engaging content and the exact right media mix for our clients
  5. Combine data from known and unknown sources thereby creating unique customer targeting for our clients
  6. Ensure that raw data is analysed and transformed into insights – and pass these insights onto our clients as advice and actions
  7. Leverage years of proven track record from the most competitive i-gaming and betting markets within digital marketing to the benefit of our clients

We have combined the creativity of marketing with the optimising, automating and innovative engineering ⇒ We build marketing machines